What are the benefits of running webinars on PLM ?

Posted on April 24, 2013

I’ll be running a new webinar this Thursday about FMEAs and this time is the first time we have more than 50 people registered to attend. I’m thankful to all the people who registered and I hope they’ll have a great time. So far, the feedback have been always pretty good. The only recurring complaint I receive is about sending out the recorded video. Now I send the link to video after each webinar, but I still can’t upload it to YouTube (codec issue). With that being said, I wanted to get back quickly on the reasons why I was doing these webinar and I’d like to make more general statements about this kind of live presentation enabling interactions.

it’s “honnest” marketing

That was pretty much my first intention when I started to run some webinar. I just wanted to show the product to a larger audience. In PLM, many times I went to meetings where people where surprised that I would show them the software. Many times I was told that usually the competition would wait 1 or 2 meeting before showing their software. And it’s true that for PLM, lots of solution are sold on answers to the business and not so much on IT technical aspects. So showing the real software to a large audience is key. And sometimes Internet Explorer may crash, sometimes, I’m not so well prepared and I’m using an instance with some developments that I’m doing so there is a pop-up telling that something is wrong. But it is real life and that’s one aspect of the webinar.

Get to see the software

Just like I just mentioned  how many PLM editors’ website will actually show the software. It’s complicated to see screenshots or even presentation of the real software. And sales people will tell you that it’s normal because it’s not a “mickey mouse” system and showing it without talking directly to one person may be risky. Here at least there is a presenter talking and explaining. I think we should see the software more often before planning to invest more time evaluating it.

Interact with the presenter

Finally this would mainly be to differentiate with YouTube videos. We have a lot of YouTube videos. They are fine and they last long, but when I see how many questions I can get during one webinar, I believe then, that there might be a lot of unanswered questions when people are watching our YouTube videos (our channel). I’ll announce the next webinar in the next few days. stay tuned.

Yoann Maingon

Yoann Maingon is an Entrepreneur and a PLM enthousiast. He is our main blogger at Minerva as he has been publishing articles about General PLM concepts and Aras Innovator for more than three years.

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